Our goal is to give everyone a good experience with Verdenskortet – both inside and outside the park. In this connection, personal data is processed about, for example, our guests and partners. Personal data is all kinds of information that to some extent can be attributed to you.

The purpose of this privacy policy is to ensure transparency and give you an insight into how Verdenskortet processes the personal data we collect in connection with our activities to operate and develop Verdenskortet.

Processing of personal data

Personal data is the information you give us if you, for example, sign up for our newsletter, participate in competitions and surveys, register as a season pass holder, or make purchases in the webshop. In addition, it also applies to information that Verdenskortet collects when you use our services – for example, our website and webshop.

We typically collect and process the following information: A unique ID and technical information about your PC, mobile or tablet, geographical location, information about which pages you visit (interests) on our website and webshop – and your behavior on the given pages. To the extent that you enter the information yourself, the following is also processed: Name, telephone number, address, postal code, e-mail, date of birth, children’s name and date of birth, season pass information, products and dates.

This will typically be in connection with purchases in the webshop or when signing up for the Verdenskortet newsletter.

If you provide personal data about others than yourself (e.g. in connection with the purchase of Season Passes for others), we encourage you to first obtain consent to provide the information.

We only process your personal data in accordance with the personal data legislation. The legal basis for the processing is Article 6(1)(f) of the EU General Data Protection Regulation.

Purpose

The purpose of the data processing is to ensure a good experience and service for our guests – both inside and outside the park. The information is used to identify you as a user, to register your purchases and payments, and to be able to deliver the services you have requested. We also use the information in connection with the development of the park, to optimize the user experience and target our advertising, so that we can offer you relevant information about activities, offers, news and products across all channels – e.g. newsletter, social media, SMS, website and webshop.

Season pass

When you buy or renew a Season Pass for Verdenskortet, we collect information about name, date of birth and information about the guests’ visits to and use of the park.

Marketing

Electronic mail

By signing up for the newsletter from Verdenskortet, you consent to Verdenskortet sending newsletters and service emails. These may, for example, contain information about news, opening hours, good offers and stories from Verdenskortet.

We process your name, e-mail address, first name and date of birth of any children, postal code, purchase history, visit history and information about tickets and Season Passes.

Social media

Verdenskortet uses social media as part of our marketing and for communication with our guests. In this connection, we use personal data for the following purposes:

• To answer your inquiries to us – e.g. via private messages.
• Publication of user-generated content after permission.
• Marketing campaigns and segmented marketing, e.g. via Facebook Custom Audiences and Facebook Lookalikes.
• Analysis and reporting at an aggregated level.

On behalf of Verdenskortet, the social media (e.g. Facebook, Instagram, LinkedIn, YouTube) process information for group-targeted marketing about Verdenskortet and our services and products. The social media also collect and process information about you for their own purposes. If you want to know more about their processing of personal data, we refer you to keep up to date on respective social media.

When using and visiting social media, Verdenskortet can process the following personal data:

• Your behavior on Verdenskortet pages, groups and events. This applies, for example, to your interaction with us and other visitors – including comments, messages, posts and sharing of content and pages. It also applies to your clicks on ads and features.
• Information provided in messages, comments or posts – either directly to Verdenskortet or publicly on the page, group or event.
• Information about your purchases and orders, if your inquiry to us concerns this.
• Pictures and videos with personal data that you send to us or share on our pages, groups or events.
• Information about you that is shared by other users on our pages, groups and events on social media.

Withdrawal of consent

You always have the option to revoke any consents given to Verdenskortet. In that case, we will delete and stop the processing of your personal data, unless we are entitled or obliged to continue the processing or storage of your personal data on another basis, e.g. legislation.

If you withdraw a consent, it may mean that we no longer have the opportunity to offer you the same products and services – e.g. on our website and webshop.

Withdrawal of your consent does not affect the legality of the processing that has taken place before withdrawal of the consent.

If you no longer wish to receive newsletters from Verdenskortet, you can withdraw your consent by clicking on ‘Unsubscribe newsletter’, which is a permanent link at the bottom of all newsletters. Your information will also be deleted automatically if you have not opened one of our newsletters in 12 months.

Contact to Verdenskortet

If you contact Verdenskortet – e.g. with questions for customer service – we only register the personal data that is necessary for us to help you with your inquiry.

Video surveillance

Verdenskortet carries out video surveillance in selected areas of the park. The purpose of video surveillance is both to give our guests extra security and to prevent crime.

The recordings from video surveillance are stored for a maximum of 30 days, and are then deleted. Verdenskortet accesses and reviews the recordings in connection with suspicion of crime, security-related incidents or in connection with internal and external control.

The surveillance cameras are registered in the police’s camera register, and in the event of criminal acts or suspicion thereof, Verdenskortet can pass on recordings to the police. The recordings can also be passed on if required by law.

Picture and videos from Verdenskortet

Verdenskortet continuously takes pictures and videos in the park, which are used for marketing, e.g. on social media, in our newsletter, in our printed media or on Verdenskortet’s website.

If recognizable guests appear on the material, Verdenskortet obtains consent to use the images in accordance with the Data Inspectorate’s current guidelines.

Security and confidentiality

It is Verdenskortet’s highest priority that all personal data is processed securely and confidentially. Therefore, we have taken technical and organizational measures to ensure that your information is not accidentally or illegally deleted, published, lost, impaired or comes to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.

Personal data is placed on a secure server in a database that only Verdenskortet’s administrators have access to.

Period for storage of personal data

The information is stored for the period permitted in accordance with the law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the background for storage. It is therefore not possible to specify a general time frame for when information is deleted.

Disclosure of information

We take good care of your information, and do not pass it on without your consent or other valid legal basis. If there is a legitimate purpose, in certain cases we pass on personal data to external partners who process the information on behalf of Verdenskortet. This may e.g. be in connection with technical operation and development of website and webshop, sending out newsletters, surveys and targeted marketing, including retargeting.

These companies only process data on behalf of and under the instructions of Verdenskortet. They may therefore not use the information for any purpose other than fulfilling the agreement with us, and are subject to confidentiality. We have entered into written data processing agreements with data processors who process personal data on our behalf.

Two of these data processors, Google Analytics v/Google LLC. And Facebook Inc., are established in the USA. The necessary guarantees for the transfer of information to the USA are secured through the data processor’s certification under the EU-U.S. Privacy Shield, cf. Article 45 of the EU Data Protection Regulation.

A copy of Google LLC’s certification can be found here.

A copy of Facebook Inc.’s certification can be found here.

Information about your use on Verdenskortet’s website and webshop (e.g. which ads you are shown and click on, geographical location, gender and age segment) can be passed on to third parties to the extent that this information is known. You can see which third parties are involved in the section on “Cookies” below. The information is used for targeting advertising.

In addition, we use a number of third parties for storage and processing of information. These only process information on our behalf and may not use it for their own purposes.

In accordance with the law, it may in certain cases also be necessary to pass on information to the police – if, for example, there is suspicion of credit card fraud.

Your information will never be sold or passed on for purposes other than the above.

Right to access personal data

In accordance with the Personal Data Act, you have the right to access what information is registered about you and for what purposes the information is processed. However, there are certain exceptions laid down in the legislation.

You can also object to the collection and further processing of your personal data. In addition, you have the right to demand rectification of your personal data, or ask us to limit the processing of your personal data.

If you ask for it, we will delete the personal data that we have registered about you without undue delay. This applies unless we can continue the processing on another basis, e.g. if the processing is necessary to be able to establish a legal claim, or if it is necessary to answer an inquiry from you.

In certain cases, you have the right to receive the information that we have registered about you in a structured, commonly used and machine-readable format, as well as request us to transmit this information to another data controller.

If you wish to make use of your rights as described above, you are welcome to contact us at info@verdenskortet.dk.

In connection with your inquiry, we ask you to give us sufficient information so that we can process your inquiry, including your full name and your e-mail address, so that we can identify you and respond to your request.

We will respond to your inquiry as soon as possible and no later than within 30 days.

Should you wish to have data deleted, we would like to point out that various functions on Verdenskortet’s website and webshop will no longer function or be available.

You can read more about your rights in the Data Inspectorate’s guide on the rights of data subjects at www.datatilsynet.dk.

Cookie policy

Purpose

Our website and webshop use “cookies”, which are a small data file that is stored on your computer, mobile or similar device for the purpose of adapting and improving our content and increasing the value of the ads that you are shown. Cookies cannot contain harmful code such as viruses.
The purpose of using cookies is the following:

• to optimize the design and your experience of our website and webshop
• to generate web statistics
• to target and increase the value of our marketing

Cookies from third parties

The website contains cookies from third parties, which to a varying extent may include:

• YouTube.com
• Google Analytics
• Google AdWords
• Google Tag Manager
• Google Suite 360
• Google Ad Manager
• Facebook
• Adform

Third-party cookies may also include cookies from various partners, including marketing partners or media agencies.

Links to other websites

Our website may contain links to other websites. Verdenskortet is not responsible for the content of other websites or for the holder’s practice for collecting and processing personal data. Therefore, our recommendation is that you read the privacy policy and other relevant policies when you visit other websites.

Contact

If you have questions or wish to complain about the processing of personal data, you are always welcome to contact Verdenskortet at info@verdenskortet.dk.

You also have the option of contacting Datatilsynet.

Changes to the privacy policy

We reserve the right to change the privacy policy based on significant changes in legislation, new technical solutions, new or improved functions or to optimize Verdenskortet’s website and webshop.

You can see the date of the latest update of the privacy policy at the bottom of this page.

Publisher & data controller

The following is the owner of the website and data controller for the collection and processing of personal data described in this privacy policy:

Verdenskortet v./Klejtrup Sø
Sørens Poulsens Vej 5
9500 Hobro

Phone: 98546132
Email: info@verdenskortet.dk
CVR: 36331135